Sunday 3 January 2010

Task 2- Additional Reading

Bennett, Peter. Slater, Jerry. Wall, Peter (2006): A2 Media Studies: The Essential Introduction. Oxon: Routledge.

Pages 10-12


'Television gave extra prominence to top clubs and made celebrities out of their players'.

'Sky attempted to gain control of one of the world's leading sporting brands, Manchester United, a new era had dawned.'


The chapter links to sport and how influential the media is when portraying sporting events. Also reflecting the impact of catchy headlines in newspapers about footballers and what effect it will have on readers. Furthermore it points out that the media was the reason for the increased amount of popularity in sports.

Casey, Bernadette, Casey, Neil. Calvert, Ben. French, Liam. Lewis, Justin (2002): Television Studies The Key Concepts. London: Routledge.

Pages 226-228

'Television corporations are able to influence which sports flourish commercially.'

'Produce sporting narratives that can emphasise drama, spectacle and significance.'


Looks at the history of sports and how this has coincided with a number of media forms. It also links this to an extent with globalisation.

Creeber, Glen (2004): Fifty Key Television Programmes. London: Arnold.

Pages 85-90 & 149-153

'The Olympic Games is routinely celebrated, not least by its organisers the International Olympic Committee (IOC), as the television event that brings the 'global village' together through shared appreciation of the universal ideals embodied in athletic competition, transcending racial, national and religious differences.'

This title focuses specifically on two sporting events; The Fifa World Cup and The Olympic Games. It mentions the idea of how they bring communities together and creates a unified society, the power of the media to make this happen.

Williams, Kevin (2003): Understanding Media Theory. London: Arnold.

Pages 36-38

'Hence the media are instruments of social control whose content is manipulated to mislead people and encourage them to accept their subordination.'

This refers to the theory that I will be looking at; Marxism. It mentions how the ruling class own the means of production, such as the media. Links it to the idea of 'false class consciousness.

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