Match is a British sports magazine, which focuses purely on football. This has a clear distinction with ESPN magazine as it focusing on a specific sports and may have a 'niche' market. The target readers for this magazine are teenagers but mainly pre- teenagers. The indication of this is due to the amount of colour reflecting on the cover, it aims to attracts a younger audience through this. Also the cover consists of a lot of images and bold writing, this is to attract these young readers and attempt to maintain them as readers. In addition, on the front cover there isn't much space left, the reason for this is as they are attracting a younger audience, they may lose interest quicker so by avoiding a more simple cover there is a better chance of gaining more readers. Some of these conventions may have to be considered as my sports magazine will focus on football. Although my target audience maybe different.
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