ESPN magazine, is an American sports magazine which is hugely popular. The reason for its popularity may be down to the fact it focuses on a range of different sports. An example is the cover above, which shows a basketball player, Kobe Bryant in a Barcelona football t-shirt. This demonstrates how the magazine links different sports together and doesn't focus on one particular area. Furthermore, the institution makes it seem more global, due to it linking basketball, a popular sport in America and football, the most consumed sports in Europe. Furthermore a convention that has been noticed is that the magazine tends to go for household names as the cover of their magazines. This maybe due to them attempting to attract readers, as they will be aware that a well known sports person is featuring in the magazine. I will have to consider using a similar approach as it is a typical conventions of sports magazines to have one of the best in a particular sport.
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