Media Language: This concept will be significant in the study as factors such as how athletes are framed will be considered. Furthermore when research is undertaken media language will have to be looked at in order to see how 'heroic' portrayals of athletes are implemented in the media.
Institution: A question that would need to be answered is how influential institutions will be when these portrayals are made. In addition, will different institutions have similar portrayals of athletes? This would link to who the particular institution is targeting. As this may affect the representations of athletes.
Genre: The genre is sports related. This would be interesting to look at when considering aspects of the media affecting society. An event that would coincide with this is the Olympics. As this links with society being patriotic and how media texts allow society to be this way.
Representations: This concept would have to be looked at from both sides. Such as how athletes are portrayed as heroes and how they're not. Specific examples would have to be given to this. For instance athletes and sportsmen who take drugs would go in opposition of the 'heroic' portrayal. However an athlete achieving something inspirational would be referred to as 'heroic'.
Audience: The audience involved tends to be young children and teenagers who may look up to athletes. In terms of ethnicity and gender it would target everyone. This is because sport can appeal to a wide range of audiences. Therefore there is different perspectives at whether athletes are heroic.
Ideologies: This would refer to values related to sports. Athletes would be seen as role models so would be expected to behave in an appropriate way. Moreover it would reinforce the hegemony of the significance of success. This is because it would give the idea that hard work would pay off as you're victorious. This would relate to media as when success is achieved this would be referred to in media texts.
Narrative: Propp's theory would be looked at is it would give athletes the role as heroes. This would introduce the function that a referee or representative of enforcing the rules would play. How they may be portrayed in the media? The narrative would show how events enfold to introduce an athlete as a hero.
Social: This aspect would be key as the issue relates to society. It would refer to the effect that sports people have on society and how it makes people come together. The media would be seen as influential in this process by allowing the public to be aware of athletes.
Historical: Were athletes portrayed as 'heroic' in previous years? The investigation would have to consider the difference in representations of athletes from other eras. This would relate to the importance in the role of the media from years ago to now.
Economical: This aspect would be difficult to consider in the investigation. Although it could go against the idea of athletes as heroes. As it could point out athletes are more concerned about their financial well being rather than being seen as a 'hero'.
Political: Issues would regard, do media institutions consider their political allegiances when creating a portrayal for athletes? Furthermore whether politics affects audiences to unite when viewing media texts that portray athletes as 'heroes'.
This study fits into the contemporary media landscape because it looks at issues regarding how the media is affecting society currently, also how the portrayal of athletes has changed down the years.
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